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Citation flow is an integral part of Majestic's link analysis algorithm, which takes into account various factors to determine the citation flow of a webpage. It considers both internal and external links, providing a comprehensive view of the overall link profile. Internal links refer to the links that connect different pages within the same website, while external links point to pages on other domains. By considering both types of links, citation flow reflects the overall influence and authority of a webpage within its own website as well as in the broader online ecosystem. The citation flow score is calculated based on the number of links pointing to a webpage and the quality of those links. Majestic's algorithm assigns higher weightage to links from authoritative and relevant sources, considering them as more valuable and influential. This ensures that the metric takes into account the credibility and trustworthiness of the linking domains, adding a layer of quality assessment to the link analysis process.

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